Analiza strategij digitalnega trženja nogometnega kluba NK Celje : zaključna strokovna naloga visoke poslovne šole

Imamović, Denis (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, strategija trženja, šport, študija primera, Nogometni klub Celje
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: D. Imamović
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 24, 1 str.)
• PID: 20.500.12556/RUL-177021
• UDC: 339.138
• COBISS.SI-ID: 254321667
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: Analysis of digital marketing strategies of the football club NK Celje
• Keywords: marketing, electronic marketing, social networks, marketing strategy, sports, case study, Nogometni klub Celje