Zaznavanje oglaševanja trajnostnih izdelkov med mladimi : zaključna strokovna naloga visoke poslovne šole

Bitenc, Katja (author), Hvalič Erzetič, Barbara (mentor)

• Language: Slovenian
• Keywords: zeleno trženje, oglaševanje, trajnostni razvoj, potrošništvo, vedenje potrošnikov, blagovne znamke, mladina
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: K. Bitenc
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 22, 3 str.)
• PID: 20.500.12556/RUL-177017
• UDC: 659.1
• COBISS.SI-ID: 253935363
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: Perception of sustainable product advertising amongst young people
• Keywords: green marketing, advertising, sustainable development, consumerism, consumer behaviour, brands, youth