FoMO kot dejavnik potrošnje generacije Z : zaključna strokovna naloga visoke poslovne šole

Žibert, Klara (author), Culiberg, Barbara (mentor)

• Language: Slovenian
• Keywords: potrošništvo, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, trendi, vplivneži, medgeneracijske razlike
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: K. Žibert
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 25, 3 str.)
• PID: 20.500.12556/RUL-177000
• UDC: 366
• COBISS.SI-ID: 253294595
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: FOMO as a determinant of Generation Z’s consumption
• Keywords: consumerism, consumer behaviour, consumer psychology, purchasing, decision making, trends, influencers, generation gap