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Prilagajanje vstopnih strategij francoskih luksuznih znamk na kitajskem trgu : zaključna strokovna naloga visoke poslovne šole
ID Kurinčič, Miha (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

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Language:Slovenian
Keywords:Francija, Kitajska, zunanja trgovina, luksus, blagovne znamke, strategija, vedenje potrošnikov, medkulturno delovanje
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:M. Kurinčič
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (III, 27, 30 str.)
PID:20.500.12556/RUL-176998 This link opens in a new window
UDC:339.138
COBISS.SI-ID:252976643 This link opens in a new window
Publication date in RUL:16.12.2025
Views:39
Downloads:9
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Secondary language

Language:English
Title:Entry strategy adaptation of French luxury brands on Chinese market
Keywords:France, China, foreign trade, luxury, brands, strategy, consumer behaviour, cross-cultural activities

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