Primerjava odnosa študentov do kozmetičnih oglasov v tradicionalnih in digitalnih medijih : zaključna strokovna naloga visoke poslovne šole

Koren, Larisa (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, kozmetika, študenti, vedenje potrošnikov, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: L. Koren
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (I, 25, 14 str.)
• PID: 20.500.12556/RUL-176997
• UDC: 659.1
• COBISS.SI-ID: 252971523
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: A comparison of students’ attitudes towards cosmetic advertising in traditional and digital media
• Keywords: marketing, electronic marketing, social networks, cosmetics, students, consumer behaviour, analysis