Odnos študentov do personaliziranega oglaševanja : zaključna strokovna naloga visoke poslovne šole

Velkavrh, Tim (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, oglaševanje, personalizacija, vedenje potrošnikov, študenti, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. Velkavrh
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 24, 20 str.)
• PID: 20.500.12556/RUL-176985
• UDC: 659.1
• COBISS.SI-ID: 252560643
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: Students' attitudes toward personalized advertising
• Keywords: marketing, advertising, personalization, consumer behaviour, students, research, analysis