Vpliv psiholoških cen in promocijskih strategij na nakupno vedenje mladih : zaključna strokovna naloga visoke poslovne šole

Štahl, Ana Mari (author), Hvalič Erzetič, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, nakup, odločanje, mladina, psihologija potrošnika, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. M. Štahl
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 22, 6 str.)
• PID: 20.500.12556/RUL-176971
• UDC: 366
• COBISS.SI-ID: 251712515
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: The impact of psychological pricing and promotional strategies on the purchasing behavior of young people
• Keywords: marketing, consumer behaviour, purchasing, decision making, youth, consumer psychology, research, analysis