Razvoj prodajne strategije za družinski projekt Olivier : zaključna strokovna naloga visoke poslovne šole

Taljat, Ema Vita (author), Kotnik, Patricia (mentor)

• Language: Slovenian
• Keywords: družinsko podjetje, kmetijstvo, prehrana, strategija trženja, blagovne znamke, prodaja, primeri
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: E. V. Taljat
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (27, 11 str.)
• PID: 20.500.12556/RUL-176965
• UDC: 658.8
• COBISS.SI-ID: 251645443
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: Development of a sales strategy for the family project Olivier
• Keywords: family business, agriculture, nutrition, marketing strategy, brands, sales, cases