Trženjski pristopi za pridobivanje zvestobe strank na področju storitev oblikovanja nohtov : zaključna strokovna naloga visoke poslovne šole

Halužan, Gabrijela (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, strategija trženja, stranka, zadovoljstvo, lojalnost, storitve, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: G. Halužan
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (28, 14 str.)
• PID: 20.500.12556/RUL-176964
• UDC: 339.138
• COBISS.SI-ID: 251336707
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: Marketing approaches for gaining customer loyalty in the field of nail design services
• Keywords: marketing, marketing strategy, customer, satisfaction, loyalty, services, research, analysis