Exploring color attractiveness and its relevance to fashion

Kodžoman, Duje (author), Hladnik, Aleš (author), Pavko-Čuden, Alenka (author), Čok, Vanja (author)

Many studies have been conducted on the phenomenon of color preference, with the aim of identifying the key color preferences. Most of the previous studies have been placing blue in the most preferred position and green-yellow in the least preferred position. This study was conducted online and aims to showcase new color preference trends in the digital age. The colors selected for this study were based on the colors most frequently mentioned in previous color studies. Here, we show an evaluation using 14 Pantone colors as stimuli on the sample of (N = 146) participants based on pairwise adjectives (attractive-unattractive). Principal component analysis and other multivariate statistics were used to examine participants' color attractiveness. In addition, gender and age were examined to determine if they had an impact on color attractiveness ratings. Results show that participants tend to prefer distinctive colors (black, pink, yellow), but there are slight differences in preferences that could be related to the influence of gender and age.

• Language: English
• Keywords: attractiveness, color preference, emotion, fashion design
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: FS - Faculty of Mechanical Engineering; NTF - Faculty of Natural Sciences and Engineering
• Publication status: Published
• Publication version: Version of Record
• Year: 2022
• Number of pages: Str. 182-193
• Numbering: Vol. 47, iss. 1
• PID: 20.500.12556/RUL-176204
• UDC: 535.6:391
• ISSN on article: 0361-2317
• DOI: 10.1002/col.22705
• COBISS.SI-ID: 68548867
• Publication date in RUL: 25.11.2025

Record is a part of a journal

• Title: Color research and application
• Shortened title: Color res. appl.
• Publisher: Wiley
• ISSN: 0361-2317
• COBISS.SI-ID: 27690496

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: Slovenian
• Keywords: privlačnost, barvna preferenca, čustva, modno oblikovanje

Projects

• Funder: ARIS - Slovenian Research and Innovation Agency
• Project number: P2-0213
• Name: Tekstilije in ekologija