Grafična priprava kot ključni del oblikovanja tiskanih elementov celostne grafične podobe

Krklec, Alja (author), Urbas, Raša (mentor)

Namen diplomskega dela je bil oblikovati celostno grafično podobo (CGP) po željah naročnika, dr. Marka Samca, direktorja Knjižnice Šmarje pri Jelšah. CGP združuje elemente, kot so logotip, barvna paleta, tipografija in slogan, ki skupaj tvorijo identiteto podjetja. Z namenom profesionalnega in vizualno doslednega izgleda tiskanih elementov, kot so vizitka, dopisni list, kuverta in letak, pa je poleg tesnega sodelovanja in komunikacije z naročnikom izredno pomembna tudi ustrezna priprava datotek, zato smo posebno pozornost namenili grafični pripravi, kot ključnemu delu oblikovanja tiskanih elementov celostne grafične podobe. Naš cilj je bil torej izdelati ustrezno pripravljene tiskane elemente, ki bi ohranili vizualno doslednost in brezhibnost. V teoretičnem delu smo na kratko predstavili pomen CGP in njene tiskane elemente, nato pa smo se osredotočili na vse korake ustrezne grafične priprave, ki zajemajo ustrezno izbiro vrste PDF dokumentov, barvnega prostora, ločljivosti, vrste grafike, formatov zapisa slik in na koncu tudi pravilnega izvoza datotek za tisk. Eksperimentalni del naloge pa opisuje korake in postopek izdelave CGP po naročilu. Pri sami zasnovi smo upoštevali naročnikove usmeritve in želje ter sledili referenci podobe mesta Porto. Na podlagi vseh informacij in izhodišč smo razvili novo CGP in ohranili nekaj že obstoječih elementov, kot so določene barve, slogan, simbol sove itd. Pripravili smo tudi vizitko, dopisni list, kuverto in letak, ki so sledili enotnim vizualnim smernicam. Vse postopke oblikovanja smo jasno opisali, razložili izbiro nastavitev izvoza grafičnih predlog, predstavili procese načrtovanja, metodologijo dela in rezultate končnih oblikovalskih rešitev. S pomočjo raziskovanja tematike, pregleda procesov in ustrezne tehnične izvedbe smo dosegli zadovoljive rezultate in ugotovili, da sta skrbna grafična priprava in dosledna komunikacija z naročnikom bistvena pogoja za ustrezno oblikovano CGP, profesionalen nastop in vizualno dovršenost izdelka.

• Language: Slovenian
• Keywords: grafična priprava, celostna grafična podoba, CGP, tiskani elementi, oblikovanje, izvoz datotek
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2025
• PID: 20.500.12556/RUL-176195
• Publication date in RUL: 25.11.2025

Secondary language

• Language: English
• Title: Graphic prepress as key part of design of printed corporate identity elements

Abstract

The aim of the thesis was to design a corporate identity (CI) in accordance with the wishes of the client, dr. Marko Samec, director of the Library Šmarje pri Jelšah. The CI includes elements such as the logo, colour palette, typography and slogan, which together form the company’s identity. To ensure a professional and visually consistent appearance of printed elements such as business cards, letterheads, envelopes and leaflets, it is essential not only to work closely and communicate with the client, but also to prepare the files properly. Forthis reason, we paid particular attention to graphic design as a key acpect of creating the printed elements of the CI. Our aim was therefore to produce properly prepared printed materilas that would maintain visual consistency and integrity. Theoretical part, we briefly introduced the meaning of CI and its printed elements, then focused on all the steps of proper graphic preparation, including the correct choice of PDF document type, colour space, resolution, type of graphics, image capture formats and finally the correct export of the files for printing. Experimental part of the thesis outlines the steps and process involved in producing a bespoke CI. The design considered the client's guidelines and wishes, and was inspired by the image of the city of Porto. Based on all the information and initial requirements, we developed a new CI while retaining some existing elements, such as certain colours, the slogan, and the owl symbol. We also prepared a business card, correspondence sheet, envelope and leaflet, all adhering the consistent visual guidelines. All design processes were clearly described, including the choice of export settings for the graphic templates, the design procedures, the working methodology and the results of the final design solutions. Through research of the subject, review of the processes and proper technical execution, we achieved satisfactory results and found that careful graphic preparation and consistent communication with the client are essential for a properly designed CI, professional appearance and visual perfection of the product.

• Keywords: graphic design, corporate identity, CI, printed elements, design, file export