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The dark side of the influencer marketing and its impact on the brand : master's thesis
ID Petkovska, Ivana (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window, ID Jaklič, Jurij (Member of the commission for defense), ID Čater, Barbara (Member of the commission for defense)

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Language:English
Keywords:marketing, social networks, influencers, brands, consumer behaviour, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:I. Petkovska
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (IV, 57, 50 str.)
PID:20.500.12556/RUL-175765 This link opens in a new window
UDC:339.138
COBISS.SI-ID:255826947 This link opens in a new window
Publication date in RUL:06.11.2025
Views:174
Downloads:59
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Secondary language

Language:Slovenian
Title:Temna plat vplivnostnega trženja in njegov vpliv na znamko
Keywords:trženje, družbena omrežja, vplivneži, blagovne znamke, vedenje potrošnikov, analiza

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