Vplivni marketing na TikTok-u : priložnosti in izzivi za blagovne znamke

Bytyqi, Verona (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, vplivneži, vedenje potrošnikov, blagovne znamke, primeri
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: V. Bytyqi
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 23, 3 str.)
• PID: 20.500.12556/RUL-175763
• UDC: 339.138
• COBISS.SI-ID: 250917123
• Publication date in RUL: 06.11.2025

Secondary language

• Language: English
• Title: Influence marketing on Tik Tok: opportunities and challenges for brands : zaključna strokovna naloga visoke poslovne šole
• Keywords: marketing, electronic marketing, social networks, influencers, consumer behaviour, brands, cases