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Comparison of global and adaptive market-oriented behavior strategies across firms' export operations : doctoral dissertation
ID
Gracner, Maria
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
More about this mentor...
,
ID
Cadogan, John William
(
Comentor
),
ID
Zalaznik, Maja
(
Member of the commission for defense
),
ID
Pavasović Trošt, Tamara
(
Member of the commission for defense
)
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(2,21 MB)
MD5: 2C58C782581DB5C9E1073512476A2CA1
URL - Source URL, Visit
http://www.cek.ef.uni-lj.si/doktor/Gracner172-25.pdf
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Language:
English
Keywords:
management
,
enterprises
,
company performance
,
business efficiency
,
international business
,
marketing
,
strategy
,
customer relationship
Work type:
Doctoral dissertation
Typology:
2.08 - Doctoral Dissertation
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
M. Gracner
Year:
2025
Number of pages:
IV, 140, 47 str.
PID:
20.500.12556/RUL-175761
UDC:
339.9(043.3)
COBISS.SI-ID:
249625859
Publication date in RUL:
06.11.2025
Views:
119
Downloads:
27
Metadata:
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Secondary language
Language:
Slovenian
Title:
Primerjava globalnih in prilagojenih strategij trženjsko naravnanega vedenja v izvoznem poslovanju podjetij
Keywords:
management
,
trženje
,
strategija
,
odnosi s strankami
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