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The influence of TikTok usage intensity on impulse buying of skincare products : master's thesis
ID Kotar, Ana (Author), ID Kolbl, Živa (Mentor) More about this mentor... This link opens in a new window, ID Vida, Irena (Member of the commission for defense), ID Dmitrović, Tanja (Member of the commission for defense)

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Language:English
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:A. Kotar
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (IV, 73, 26 str.)
PID:20.500.12556/RUL-175754 This link opens in a new window
UDC:366
COBISS.SI-ID:249007363 This link opens in a new window
Publication date in RUL:06.11.2025
Views:269
Downloads:67
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Secondary language

Language:Slovenian
Title:Vpliv intenzivnosti uporabe TikToka na impulzivno nakupovanje izdelkov za nego kože
Keywords:trženje, elektronsko trženje, družbena omrežja, nakup, vedenje potrošnikov, kozmetika, medgeneracijske razlike, marketing, electronic marketing, social networks, purchasing, consumer behaviour, cosmetics, generation gap

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