Details

A comparative analysis of luxury accessory consumption between women in generation X and generation Z : master's thesis
ID Jankovič, Nina (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window, ID Domadenik Muren, Polona (Member of the commission for defense), ID Dmitrović, Tanja (Member of the commission for defense)

.pdfPDF - Presentation file, Download (2,00 MB)
MD5: D153D64C902DFFC41893F7DF71658B9D
URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/jankovic5948-B.pdf This link opens in a new window

Language:English
Keywords:marketing, electronic marketing, purchasing, decision making, consumer behaviour, fashion, social networks, generation gap
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:N. Jankovič
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (II, 60, 25 str.)
PID:20.500.12556/RUL-175752 This link opens in a new window
UDC:366
COBISS.SI-ID:248993027 This link opens in a new window
Publication date in RUL:06.11.2025
Views:119
Downloads:33
Metadata:XML DC-XML DC-RDF
:
Copy citation
Share:Bookmark and Share

Secondary language

Language:Slovenian
Title:Primerjalna analiza potrošnje luksuznih dodatkov med ženskami iz generacije X in generacije Z
Keywords:trženje, elektronsko trženje, nakup, odločanje, vedenje potrošnikov, moda, družbena omrežja, medgeneracijske razlike

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Back