Vpliv uporabniško ustvarjene vsebine na Instagramu na nakupne odločitve potrošnika : magistrsko delo

Zavodnik, Saša (author), Kotnik, Patricia (mentor), Drnovšek, Mateja (member of the commission for defense), Slavec Gomezel, Alenka (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, vedenje potrošnikov, nakup, odločanje, spletna trgovina
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: S. Zavodnik
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 44, 4 str.)
• PID: 20.500.12556/RUL-175747
• UDC: 366
• COBISS.SI-ID: 248465667
• Publication date in RUL: 06.11.2025

Secondary language

• Language: English
• Title: The influence of user-generated content on Instagram on consumer purchasing decisions
• Keywords: marketing, electronic marketing, social networks, consumer behaviour, purchasing, decision making, online shopping