Vpliv atmosferike in zasnove prodajnega prostora na nakupne odločitve kupcev v prodajalni Ikea : zaključna strokovna naloga visoke poslovne šole

Duh, Laura (author), Dmitrović, Tanja (mentor)

• Language: Slovenian
• Keywords: trgovinsko podjetje, IKEA, prodajalna, vedenje potrošnikov, nakup, odločanje, raziskave
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: L. Duh
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF II, 35, 24 str.)
• PID: 20.500.12556/RUL-175725
• UDC: 366
• COBISS.SI-ID: 247262211
• Publication date in RUL: 06.11.2025

Secondary language

• Language: English
• Title: The influence of the atmosphere and design of the showroom on customers' purchasing decisions in an IKEA store
• Keywords: commercial enterprise, IKEA, shops, consumer behaviour, purchasing, decision making, research