Trženje v storitvenem medorganizacijskem poslovanju : primerjava profitne in neprofitne organizacije

Vižin, Anja (author), Kolbl, Živa (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, neprofitne organizacije, organizacije, raziskave, analiza, komparacije
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Vižin
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF II, 26, 18 str.)
• PID: 20.500.12556/RUL-175723
• UDC: 339.138
• COBISS.SI-ID: 247245571
• Publication date in RUL: 06.11.2025

Secondary language

• Language: English
• Title: Marketing in service-based business-to-business setting: a comparison of a for-profit and a non-profit organization : zaključna strokovna naloga visoke poslovne šole
• Keywords: interorganizational systems, intercompany marketing, non-profit organizations, organizations, research, analysis, comparisons