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Dejavniki nakupnih odločitev generacije Z pri spletnem nakupovanju : zaključna strokovna naloga visoke poslovne šole
ID Kovačević, Medina (Author), ID Kotnik, Patricia (Mentor) More about this mentor... This link opens in a new window

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Language:Slovenian
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, spletna trgovina, medgeneracijske razlike, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:M. Kovačević
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (V, 25, 33 str.)
PID:20.500.12556/RUL-175719 This link opens in a new window
UDC:366
COBISS.SI-ID:247230467 This link opens in a new window
Publication date in RUL:06.11.2025
Views:266
Downloads:46
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Secondary language

Language:English
Title:Factors influencing generation Z's purchase decisions in online shopping
Keywords:marketing, consumer behaviour, purchasing, decision making, online shopping, generation gap, research, analysis

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