Poglobljeno poznavanje vedenj porabnika pri nakupih v izbrani spletni trgovini majhnega slovenskega podjetja : zaključna strokovna naloga visoke poslovne šole

Jušić Hasić, Nejra (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: trženje, nakup, vedenje potrošnikov, spletna trgovina, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Jušić Hasić
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 25, 6 str.)
• PID: 20.500.12556/RUL-175711
• UDC: 366
• COBISS.SI-ID: 246795011
• Publication date in RUL: 06.11.2025

Secondary language

• Language: English
• Title: In-depth understanding of consumer behavior in a selected online store of a small Slovenian company
• Keywords: marketing, purchasing, consumer behaviour, online shopping, research, analysis