Vpliv barve embalaže na porabnikova čustva in nakupne odločitve : zaključna strokovna naloga visoke poslovne šole

Per, Nika (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: trženje, senzorično trženje, nakup, odločanje, vedenje potrošnikov, embalaža, čustvena inteligentnost
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Per
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 25, 10 str.)
• PID: 20.500.12556/RUL-175693
• UDC: 366
• COBISS.SI-ID: 245870851
• Publication date in RUL: 06.11.2025

Secondary language

• Language: English
• Title: The influence of packaging color on consumer emotions and purchase decisions
• Keywords: marketing, sensory marketing, purchasing, decision making, consumer behaviour, packaging, emotional intelligence