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Stališča porabnikov generacije Z do trgovskih blagovnih znamk na področju izdelkov osebne nege : magistrsko delo
ID Trebušak, Nika (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window, ID Vida, Irena (Member of the commission for defense), ID Dmitrović, Tanja (Member of the commission for defense)

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Language:Slovenian
Keywords:trženje, blagovne znamke, vedenje potrošnikov, psihologija potrošnika, medgeneracijske razlike, mladina, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:N. Trebušak
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (IV, 70, 76 str.)
PID:20.500.12556/RUL-175672 This link opens in a new window
UDC:339.138
COBISS.SI-ID:244064259 This link opens in a new window
Publication date in RUL:06.11.2025
Views:70
Downloads:13
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Secondary language

Language:English
Title:Generation Z consumers' attitude toward store brands in the field of personal care products
Keywords:marketing, brands, consumer behaviour, consumer psychology, generation gap, youth, research, analysis

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