Unlocking the potential of autonomous sensory meridian response in advertising : master's thesis

Smole, Urška (author), Kolbl, Živa (mentor), Vida, Irena (member of the commission for defense), Dmitrović, Tanja (member of the commission for defense)

• Language: English
• Keywords: marketing, advertising, sensory marketing, consumer psychology, research, measurements, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: U. Smole
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 59, 32 str.)
• PID: 20.500.12556/RUL-175661
• UDC: 659.1
• COBISS.SI-ID: 243613955
• Publication date in RUL: 06.11.2025

Secondary language

• Language: Slovenian
• Title: Raziskovanje vloge avtonomnega senzoričnega odziva meridianov v oglaševanju
• Keywords: trženje, oglaševanje, senzorično trženje, psihologija potrošnika, raziskave, meritve, analiza