AI in the newsroom : changes and challenges in Albania

Çipuri, Ramadan (author), Çela, Erlis (author), Saliu, Hasan (author)

The article explores the implications held by artificial intelligence (AI) for newsrooms in Albania through a qualitative research approach. Utilising 24 semi-structured, in-depth interviews with journalists and editors, media professionals’ experiences and perceptions regarding the integration of AI into their practices are studied. The results indicate that AI is employed for information gathering, translation, image verification, and news trend analysis. While identified advantages of AI include time optimisation and improved news quality, challenges persist, such as concerns about information accuracy and scepticism of technology. Journalists stress the need for manual verification and the irreplaceable role of the human factor in information security. The use of AI data to identify audience preferences also demonstrates an increase in the capacity of AI to deliver content that resonates with audiences. It is argued in the study that collaboration between AI and journalists is essential to ensure quality and accuracy in journalism.

• Language: English
• Keywords: AI, journalism, media, social media, news, newsroom, Albania
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences
• Publication status: Published
• Publication version: Version of Record
• Publication date: 28.10.2025
• Year: 2025
• Number of pages: str. 621-640
• Numbering: Letn. 62, št. 3
• PID: 20.500.12556/RUL-175634
• UDC: 070:004.8(496.5)
• ISSN on article: 0040-3598
• DOI: 10.51936/tip.62.3.621
• COBISS.SI-ID: 255463939
• Publication date in RUL: 06.11.2025

Record is a part of a journal

• Title: Teorija in praksa : revija za družbena vprašanja
• Shortened title: Teor. praksa
• Publisher: Fakulteta za družbene vede
• ISSN: 0040-3598
• COBISS.SI-ID: 763652

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: Slovenian
• Title: Umetna inteligenca v novinarskih redakcijah

Abstract

Članek raziskuje vpliv umetne inteligence (UI) na novinarske redakcije v Albaniji s pomočjo kvalitativnega raziskovalnega pristopa. Na podlagi 24 polstrukturiranih, poglobljenih intervjujev z novinarji in uredniki so preučene izkušnje in dojemanja medijskih strokovnjakov glede vključevanja UI v njihovo delo. Rezultati kažejo, da se UI uporablja za zbiranje informacij, prevajanje, preverjanje slik in analizo trendov v novicah. Med prednostmi uporabe UI sta izpostavljena časovna učinkovitost in izboljšanje kakovosti novic, kljub temu pa ostajajo izzivi, kot so skrb za točnost informacij in dvom v tehnologijo. Novinarji poudarjajo potrebo po ročnem preverjanju ter nenadomestljivo vlogo človeškega dejavnika pri zagotavljanju varnosti informacij. Uporaba podatkov UI za prepoznavanje interesov občinstva prav tako kaže na večjo sposobnost UI pri ustvarjanju vsebin, ki pritegnejo bralce. V študiji je poudarjeno, da je sodelovanje med UI in novinarji ključno za zagotavljanje kakovosti in natančnosti v novinarstvu.

• Keywords: UI, novinarstvo, mediji, družbena omrežja, novice, redakcija, Albanija