In this thesis we explore the process of planning, designing and testing a prototype of the redesigned Institute Movit’s website. The aim of the thesis was to prepare a proposal for the redesign of the website in the form of a prototype for desktop and mobile version. The existing website was published in 2015 and is not optimised for mobile devices, which is why we wanted to provide a better user experience for its users by optimising it for mobile screens and modernising its design.
The theoretical part presents the key elements of websites, the basic principles of web design and the process of user-centered design.
The experimental part presents the Institute Movit, the materials used in our work and the methods used to achieve the final result.
The results and the discussion outline the Institute's wishes for renovation and define the target user groups. The existing website is analysed in terms of information architecture, design, data from Google Analytics and feedback from users in a previous survey. The results of the analysis of competitor websites are presented, showing that it is necessary to optimize the existing website for mobile devices, as it is the only one among competitor websites that is not responsively designed. The following section shows the changes in the information architecture and the main steps in the creation of the wireframes and prototype for the desktop and mobile versions of the website. Finally, the results of the prototype evaluation with platform Maze and the user experience survey are presented. User feedback showed that the prototype is easier to navigate and is structured in a more logical way than the existing website, thus providing a good starting point for improving the user experience.
The prototype of desktop and mobile version of the website will be used as a foundation for the redesign of the Institute Movit's website.
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