Vpliv oglaševanja na ruralno okolje na primeru vasi Livade v Hrvaški Istri

Rapuc, Marko (author), Fikfak, Alenka (mentor), Grom, Janez Peter (comentor)

Diplomska naloga z naslovom “Vpliv oglaševanja na ruralno okolje na primeru vasi Livade v Hrvaški Istri” izpostavlja aktualno problematiko onesnaževanja ruralnega prostora elementi oglaševanja različnih dejavnosti, ki lahko ta prostor hitro preglasijo. Za kontekst vzame naloga Istrsko vas Livade na Hrvaškem, skozi katero teče kolesarska pot Parenzana, ki zaradi svoje vedno močnejše prepoznavnosti v območje privablja turiste. Cilj naloge je prikazati kako lahko oglaševanje na ruralnih območjih uniči podobo lokacije in podati rešitve kako omogočiti da se oglaševanje v tem okolju zgodi na nevpadljiv primernejši način.

• Language: Slovenian
• Keywords: oglaševanje, ruralno okolje, Livade, Hrvaška
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FA - Faculty of Architecture
• Place of publishing: Ljubljana
• Publisher: M. Rapuc
• Year: 2025
• Number of pages: 44 str.
• PID: 20.500.12556/RUL-175098
• COBISS.SI-ID: 258019331
• Publication date in RUL: 16.10.2025

Secondary language

• Language: English
• Title: The impact of advertising on the rural environment using the example of the village of Livade in Croatian Istria

Abstract

The diploma thesis titled “The Impact of Advertising on the Rural Environment: The Case of the Village of Livade in Croatian Istria” highlights the current issue of polluting rural space with advertising elements for various activities, which can quickly overpower the area. For context, the thesis focuses on the Istrian village of Livade in Croatia, through which the Parenzana cycling route run, thanks to its growing prominence, it attracts tourists to the area. The aim of the thesis is to show how advertising in rural areas can ruin the character and appearance of a location, and to propose solutions that would allow advertising in this setting to occur in a more discreet and appropriate manner.

• Keywords: advertising, rural area, Livade, Croatia