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Stališča in vedenje slovenskih porabnikov glede oglaševanja v podkastih in korporativnih podkastov : magistrsko delo
ID
Domjanič, Tamara
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
,
ID
Vida, Irena
(
Member of the commission for defense
),
ID
Čater, Barbara
(
Member of the commission for defense
)
PDF - Presentation file,
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(1,30 MB)
MD5: E16B472C77CA90878FD6A1FE2017DE14
URL - Source URL, Visit
http://www.cek.ef.uni-lj.si/magister/domjanic5877-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
oglaševanje
,
vedenje potrošnikov
,
tržne raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
T. Domjanič
Year:
2025
Number of pages:
1 spletni vir (1 datoteka PDF (IV, 65, 26 str.)
PID:
20.500.12556/RUL-175036
UDC:
339.138
COBISS.SI-ID:
240847107
Publication date in RUL:
14.10.2025
Views:
121
Downloads:
35
Metadata:
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Secondary language
Language:
English
Title:
Attitudes and behaviour of Slovenian consumers toward advertising in podcasts and corporate podcasts
Keywords:
marketing
,
advertising
,
consumer behaviour
,
market research
,
analysis
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