An analysis of Slovenian consumers' perception of Chinese cars : master's thesis

Mikuš, Tevž (author), Pfajfar, Gregor (mentor), Drnovšek, Mateja (member of the commission for defense), Pustovrh, Aleš (member of the commission for defense)

• Language: English
• Keywords: car industry, cars, consumer behaviour, decision making, country of origin, China
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. Mikuš
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 72, 24 str.)
• PID: 20.500.12556/RUL-174945
• UDC: 366
• COBISS.SI-ID: 240114435
• Publication date in RUL: 20.11.2025

Secondary language

• Language: Slovenian
• Title: Analiza percepcije avtomobilov kitajskega porekla s strani slovenskih porabnikov
• Keywords: avtomobilska industrija, avtomobili, vedenje potrošnikov, odločanje, poreklo blaga, Kitajska