Strategije prodaje in trženjskega komuniciranja lokalnih kmetijskih pridelkov v Sloveniji : zaključna strokovna naloga visoke poslovne šole

Kompara, Ana (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: Slovenija, kmetijstvo, proizvodi, prodaja, trženje, strategija trženja
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Kompara
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 23, 21 str.)
• PID: 20.500.12556/RUL-174911
• UDC: 339.138
• COBISS.SI-ID: 235886595
• Publication date in RUL: 20.11.2025

Secondary language

• Language: English
• Title: Sales and marketing communication strategies of local agricultural products in Slovenia
• Keywords: Slovenia, agriculture, products, sales, marketing, marketing strategy