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Vpliv uporabniške izkušnje na stališča in nakupno namero potrošnikov na primeru blagovne znamke Apple : zaključna strokovna naloga visoke poslovne šole
ID Rebernak, Tea (Author), ID Kolbl, Živa (Mentor) More about this mentor... This link opens in a new window

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Language:Slovenian
Keywords:trženje, blagovne znamke, vedenje potrošnikov, nakup, odločanje, uporabniška izkušnja, raziskave
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:T. Rebernak
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (II, 20, 12 str.)
PID:20.500.12556/RUL-174906 This link opens in a new window
UDC:366
COBISS.SI-ID:235844611 This link opens in a new window
Publication date in RUL:20.11.2025
Views:77
Downloads:11
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Secondary language

Language:English
Title:The influence of consumer experience on consumer attitudes and purchase intention: the case of Apple
Keywords:marketing, brands, consumer behaviour, purchasing, decision making, user experience, research

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