Details

Vloga družbenih omrežij pri impulzivnem nakupovanju generacij X in Z : magistrsko delo
ID Kušar, Katja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window, ID Čater, Barbara (Member of the commission for defense), ID Kolar, Tomaž (Member of the commission for defense)

.pdfPDF - Presentation file, Download (1,97 MB)
MD5: A715B0FA6DC94F2D83B88AF64A8D019F
URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/kusar5812-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, elektronsko trženje, družbena omrežja, vplivneži, mladina, medgeneracijske razlike, komparacije, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:K. Kušar
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (III, 58, 21 str.)
PID:20.500.12556/RUL-174887 This link opens in a new window
UDC:366
COBISS.SI-ID:234041091 This link opens in a new window
Publication date in RUL:20.11.2025
Views:97
Downloads:21
Metadata:XML DC-XML DC-RDF
:
Copy citation
Share:Bookmark and Share

Secondary language

Language:English
Title:The role of social networks in impulsive shopping among Generation X and Generation Z
Keywords:marketing, electronic marketing, social networks, influencers, youth, generation gap, comparisons, analysis

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Back