Retorika strahu: medijska in politična manipulacija prek javnega govora : diplomsko delo

Hrastar, Maruška (author), Tivadar, Hotimir (mentor)

Diplomsko delo se ukvarja z medijsko in politično manipulacijo z jezikovnega vidika. Naloga je zasnovana teoretično analitično. Najprej sem se poglobila v teorijo, kaj manipulacija sploh je. Pregledala sem taktike politične in medijske manipulacije, zasnovane po znanih avtorjih, kot sta Noam Chomsky in Teun A. van Dijk. Nato sem te teorije prenesla v analitični del, kjer sem analizirala vpliv socialnih omrežij, novic in časopisov ter oglasov na televiziji. Analizirala sem tako besedne kot nebesedne prvine jezika. Zanimalo me je, kakšna retorična in stilska sredstva so pogosto uporabljena ter kako obrazna mimika in telesne geste pripomorejo k medijski manipulaciji. Preučila sem naslednje spletne novice: 24ur novice, Žurnal 24, Slovenske novice in RTV SLO novice. Zanimalo me je, kako novinarji oblikujejo naslove in pridobijo pozornost. Nato sem se iz medijske manipulacije obrnila k politični. Analizirala sem pomembne govore iz zgodovine, kot so govori Adolfa Hitlerja in Benita Mussolinija. Obrnila sem se tudi k Združenim državam Amerike in njihovemu predsedniku Donaldu Trumpu. Zanimal me je tudi vpliv strahu na njihovo retoriko. Nazadnje pa sem analizirala tudi retoriko našega predsednika vlade Roberta Goloba.

• Language: Slovenian
• Keywords: medijska manipulacija, politična manipulacija, retorika, strah, družbena omrežja, oglasi, novice, retorična sredstva, Adolf Hitler, Benito Mussolini, Donald Trump, Robert Golob
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FF - Faculty of Arts
• Place of publishing: Ljubljana
• Publisher: [M. Hrastar]
• Year: 2025
• Number of pages: 48 str.
• PID: 20.500.12556/RUL-174703
• UDC: 808.51:364.624.6:005.582
• COBISS.SI-ID: 261903619
• Publication date in RUL: 09.10.2025

Secondary language

• Language: English
• Title: The Rhetoric of Fear: Media and Political Manipulation Through Public Speech : diplomsko delo

Abstract

This thesis examines media and political manipulation from a linguistic perspective. The thesis is designed theoretically and analytically. First, I did an in-depth research about meanings of manipulation. I investegated the tacticts of media and political manipulation, based on famous researchers like Noam Chomsky and Teun A. van Dijk. Then I transferred those theories to the analytical part, where I analysed the influence of social media, newspapers, advertisements on TV and news. I inspected verbal and nonverbal elements of language. I was interested in what rhetorical devices are often used and how body language can influence media manipulation. I analysed the following online news: 24ur novice, Žurnal 24, Slovenske novice and RTV SLO novice. I was interested in how journalists create headlines and gain attention. Next, I started researching political manipulation. I analysed famous speeches from history like those given by Adolf Hitler and Benito Mussolini. Then I also studied Donald Trump's speeches. And lastly, I analysed the rhetoric of our Prime Minister Robert Golob.

• Keywords: media manipulation, political manipulation, rhetoric, fear, social media, advertisment, news, rhetorical devices, Adolg Hitler, Benito Mussolini, Donald Trump, Robert Golob