The master's thesis examines how Slovenian online news media frame the protests of the Youth for Climate Justice movement (MZPP). The research questions focused on the use of frames congruent with the protest paradigm, the influence of protest sources on media framing, and the differences between media outlets in applying this paradigm. The research aimed to assess the extent to which Slovenian media reporting adheres to patterns of spectacle, conflict, and unrest, while overlooking deeper issues like the climate and housing crisis. The study was based on a content analysis of articles, including headlines, subheadings, videos, and photographs, as well as an analysis of the sources used. The findings show that 71% of the articles employed frames consistent with the protest paradigm with the conflict frame being dominant in 48.3% of the articles. Even though protest sources were predominant in more than half of the articles (58.2%) this did not lead to a higher prevalence of the debate frame and the study found no correlation between the two factors. A connection was observed between ideological alignment of the media with the protesters and greater use of debate frames, but the limited sample size prevents drawing general conclusions about the media landscape. The study highlights the need for further research to better understand the Slovenian media environment, the dominant framing techniques used, and their influence on public opinion regarding social movements. This understanding is crucial for assessing the role of the media in shaping democratic discourse and public opinion.
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