The subject of the thesis is the design of wine labels for six wines from the Jakončič winery in Kozana, located in the Goriška Brda region. The thesis includes a research phase focused on wine, wine labels, and crossmodal correspondences, the findings of which served as the foundation for the design process. The process involves wine tasting, translating sensory perceptions into visual design elements (colour, texture, and typography), and creating front and back labels as well as cork wrappers. The design solution approaches wine labels as a multisensory communication channel - not only verbal, but also visually functional, standing out on the shelf and diverging from tradition.
The idea of combining sensory perceptions of wine with visual elements was inspired by the desire to make wine more accessible to a broader audience of consumers who, when faced with crowded shelves of wine bottles, are asking themselves: „Which wine should I choose?”
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