This master thesis focuses on the self-presentation of young women on Instagram. The central theory, which is also the core or guiding principle of the master thesis, is symbolic interactionism and its characteristics. In the thesis I focus on the ways in which young women construct their virtual identities and how they are influenced by social ideals and expectations from society. In addition, in the empirical part I explore the link between influencer profiles and follower profiles. In the first part of the thesis, I present the conceptual framework for the analysis and refine key concepts such as the body and norms of the ideal body and their role in women's self-representation and self-objectification in contemporary society. I also say something on the concept of body self-image and theoretically link these concepts to the social network Instagram. The empirical part of the master thesis analyses the Instagram profiles of selected female influencers and the perception of these profiles by the ten individuals who follow them, in order to find out whether there is a similarity between the photos of the celebrities and their followers, and what goal the followers are trying to achieve with a certain form of self-representation.
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