The main objective of this thesis was to explore how natural features and cultural heritage co-create the visual identity of the Karst region. The focus was on their influence on environmental design in the Karst area and how they can be used to develop a unified visual language for designing spatial signage and information panels. The theoretical part presents the foundations of environmental graphic design, the natural characteristics of the Karst (stone, bora wind, red soil, sumac), the history of the Karst people and their connection to the environment, as well as key elements of cultural heritage such as dry stone walls, kalonas (stone portals), štirnas (cisterns), and pili (wayside shrines). These are essential building blocks of the Karst’s visual identity. The experimental part includes an analysis of the existing visual identity of the Karst, as seen in logos, web designs, color palettes, and an analysis of the works of three important Karst creators: Lojze Spacal, Avgust Černigoj, and Srečko Kosovel. The findings of these analyses served as a foundation for designing a signage system based on symbols familiar and meaningful to the local community. The final result is a set of information panels and spatial markers that combine the Karst’s natural and cultural elements into a contemporary design solution. This helps preserve and strengthen the region’s identity while emphasizing the role of graphic design as a connector between place, people, and heritage. In conclusion, the thesis highlights that a modern visual system rooted in Karst heritage contributes to preserving local identity. It underlines the value of an interdisciplinary approach and the role of design as a medium of belonging. Further development is proposed through implementation in physical space and digital interpretation aimed at younger generations.
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