Celostna grafična podoba znamke Mantis

Dolgov, Kaja (author), Fijavž, Primož (mentor)

V diplomskem delu je predstavljena prenova celostne grafične podobe blagovne znamke MANTIS Bike Tools, ki proizvaja servisna stojala za samostojno popravilo koles za javno uporabo. Zaradi posodobitve in novih elementov, kar posledično privede do novega izgleda stojala, je bilo potrebno prenoviti promocijski material. Namen raziskave je bil ustvariti novo celostno grafično podobo, ki je enostavna, pregledna in sodobna. Upoštevano je bilo, da so danes minimalistične rešitve zelo priljubljene, saj ob pravilnem oblikovanju delujejo profesionalno in privlačno. Na tej osnovi je bila oblikovana nova grafična podoba, s katero se podjetje lahko približa širšemu občinstvu. V teoretičnem delu so predstavljeni glavni elementi CGP, kot so logotip, barvna paleta, tipična pisava ter pomen poslovne tiskovine, tiskanih oglasov in spletnega oglaševanja. V eksperimentalnem delu so najprej predstavljeni podjetje, osnovna ideja prenove in izdelek (stojalo). Sledilo je oblikovanje novih grafičnih rešitev, med katerimi so administrativne aplikacije (vizitka) ter promocijski materiali (zgibanka, zastava, lepilni trak, bidon). V zaključku je bilo ugotovljeno, da prenova celostne grafične podobe pomembno prispeva k boljši predstavitvi podjetja in izdelkov. Predlagane spremembe podpirajo razvoj blagovne znamke ter povečujejo njeno konkurenčnost in prepoznavnost tako na domačem kot tudi tujem trgu.

• Language: Slovenian
• Keywords: celostna grafična podoba, blagovna znamka, logotip, promocijski materiali, vizualna identiteta
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2025
• PID: 20.500.12556/RUL-172788
• Publication date in RUL: 11.09.2025

Secondary language

• Language: English
• Title: Visual Identity of Mantis Brand

Abstract

This thesis presents the redesign of the corporate visual identity of the brand MANTIS Bike Tools, a company that manufactures self-service bicycle repair stands for public use. Due to product updates and the addition of new elements, which resulted in a changed appearance of the stand, it was necessary to redesign the promotional materials. The aim of the research was to create a new visual identity that is simple, clear, and modern. It takes into account the current popularity of minimalist design solutions, which, when well executed, appear professional and appealing. Based on this, a new visual identity was developed, allowing the company to better connect with a broader audience. The theoretical part presents the key components of corporate visual identity, such as the logo, color palette, typography, and the importance of business stationery, printed advertisements, and online advertising. In the practical part, the company, the basic concept of the redesign, and the product (the stand) are introduced. This is followed by the development of new graphic solutions, including administrative applications (business card) and promotional materials (folded leaflet, flag, adhesive tape, water bottle). In conclusion, it was found that the redesign of the corporate visual identity significantly contributes to a better presentation of the company and its products. The proposed changes support the development of the brand and enhance its competitiveness and recognition in both the domestic and international markets.

• Keywords: corporate visual identity, brand, logo, promotional materials, visual identity