The thesis addressed the topic of the impact of graphic design on user experience. The focus was on the importance of visual elements in the digital environment and how users perceive them. The aim of the research was to determine how elements such as typography, color schemes, interactions, and other visual components affect users' perception, satisfaction, and interaction with content.
The theoretical part presented the fundamental principles of good graphic design, including rules and guidelines for quality visual communication. In the experimental part, a questionnaire was conducted with the participation of 120 respondents. Additionally, original examples both good and poor design practices were used to evaluate how respondents perceived different design solutions.
The research results confirmed that aesthetic consistency and usability in graphic design are significant factors that positively contribute to a quality user experience. This is of crucial importance for any company aiming to strengthen its position in the digital environment.
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