Vuitea d.o.o., a business consultancy company, is a small company dealing with the sale of real estate in the Gorenjska region and its surrounding area. Their current logo is a poor representation of what the company does, so they have decided to redesign it in the hope of achieving better recognition. The aim of the diploma thesis is to create a new corporate identity for the company. In the theoretical part, we defined the concept of corporate identity and learned about the main visual elements that contribute to its image and perception (these include the logo, the company name, the slogan, the colours used and the typography). We also learned about the process, common reasons and possible complications that may occur during the redesigning of a brand identity. In the experimental part, we carried out a review and analysis of the logos of the competing companies and presented the company Vuitea d.o.o. and examined their current logo using visual analysis. Finally, we used Procreate, Adobe Illustrator and Adobe InDesign to create a new integrated graphic design, describing in detail the idea and the process of its creation. In addition to the logo, the new corporate identity also includes icons, that can be turned into a pattern, and business and promotional printed materials, namely a business card, a letterhead and stickers. We also designed an electronic signature and stamp. The project of creating an integrated visual identity for Vuitea d.o.o. was finalised with the evaluation of the redesigned corporate identity by the company's owner. He has determined that the redesigned logo is more appropriate than the previous one because it communicates more quickly to the observer what the company does, which was one of the main objectives of this thesis.
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