In our thesis, we focused on the production of a promotional video for the tattoo studio Heavenly Ink in order to explore and demonstrate how quality video content can contribute to greater brand awareness and reach the target audience more effectively.
The project was designed as a complete practical work involving planning, shooting, editing and post-production of the video. The production took place with limited technical resources and in a real working environment, which presented a series of challenges but also provided valuable experience of working in real conditions.
The main goal of the thesis was to create a promotional video that presents the work and the atmosphere of the tattoo studio in an authentic way and highlights the artistic character of the tattoo artist. In doing so, we wanted to explore how to achieve a satisfactory visual effect with limited filming equipment, how to adapt to the spatial and lighting conditions in a real environment, how to capture the details and atmosphere without disturbing the actual tattooing process, and finally how to use editing and colour correction to create a coherent, visually appealing video out of technically varied footage.
The thesis describes the entire production process, from preparation and shooting to editing in DaVinci Resolve 19. Special emphasis was given to the analysis of the practical challenges we faced and the reflection on the effects of the final product on the client and the target audience.
The thesis demonstrates that even with basic resources and a thoughtful approach, it is possible to create an effective promotional video that serves its purpose - presentation, visibility and a professional image for the client. We created a quality promotional video with amateur equipment in a shorter time frame and with limited lighting options, which are key factors for a starting business to do self-promotion in an affordable way when promoting their product.
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