Sistem za pospešeno prodajo izdelkov v Woocomerce spletnih trgovinah

Štrumbelj, Luka (author), Rupnik, Rok (mentor)

Diplomska naloga predstavlja razvoj sistema za pospešeno prodajo izdelkov v WooCommerce spletnih trgovinah, ki omogoča podjetjem centralizirano upravljanje promocijskih akcij preko statičnih pristajalnih strani. Sistem je sestavljen iz WordPress vtičnika za kreiranje prilagojenih pristajalnih strani z znižanimi cenami in Laravel spletne aplikacije za upravljanje vtičnika preko API-ja. Glavne funkcionalnosti vključujejo kreiranje prilagojenih prodajnih akcij z različnimi cenovnimi strategijami, upravljanje več spletnih trgovin hkrati, avtomatizirano pošiljanje promocijskih e-sporočil obstoječim strankam ter sledenje uspešnosti kampanj z analitiko nakupov.

• Language: Slovenian
• Keywords: WordPress, WooCommerce, pristajalne strani, akcije
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FRI - Faculty of Computer and Information Science
• Year: 2025
• PID: 20.500.12556/RUL-172619
• COBISS.SI-ID: 249544963
• Publication date in RUL: 10.09.2025

Secondary language

• Language: English
• Title: System for accelerated product sales in Woocommerce online shops

Abstract

The thesis presents the development of a system for accelerated product sales in WooCommerce online stores, enabling companies to centrally manage promotional campaigns through dynamic landing pages. The system consists of a WordPress plugin for creating customized landing pages with reduced prices and a Laravel web application for managing the plugin via API. Key functionalities include creating customized sales campaigns with various pricing strategies, managing multiple online stores simultaneously, automated sending of promotional emails to existing customers, and tracking campaign performance through purchase analytics.

• Keywords: WordPress, WooCommerce, ladning pages, discounts