Teoretični pristopi in nove možnosti v oblikovanju ter trženju nakita

Mrak, Anže (author), Košak, Karin (mentor)

Ideja in namen magistrskega dela sta bila raziskovati teorijo oblikovanja nakita in sodobne pristope, predvsem s pomočjo digitalnih 3D-tehnologij, ki so pri tem uporabljene. Cilj raziskave je bil razumeti oblikovanje nakita in to razumevanje uporabiti pri oblikovanju kolekcije ter s pridobljenim znanjem preizkusiti tudi nove pristope trženja nakita. Oblikovanje nakita je panoga, ki se izoblikuje sočasno z oblikovanjem oblačil. Glavna razlika med enim in drugim je v življenjski nepotrebnosti nakita, je pa sicer bolj kot oblačilo v družbi predstavljal simbol osebne identitete in razrednega statusa v družbi, zaščito ali magično moč v verskem in ritualnem smislu in menjalno sredstvo. Teoretični del se začne s pregledom začetka industrijske izdelave nakita in kako je ta vplivala na samo oblikovanje. Opisan je družbeni odnos do nakita po francoski revoluciji, kako so iz upiranja sistemu družbe nakit razvrednotili in katera izhodišča ter osebnosti so nakit pripeljali nazaj kot statusni simbol v družbi. Nadaljuje se z raziskavo bolj sodobnih pristopov k oblikovanju nakita in teorije oblikovanja. Izpostavi se razlika med industrijskim in bolj butičnim oblikovanjem nakita, zaključi pa se z raziskavo novih pristopov izdelave in trženja nakita. Praktični del se osredotoči na oblikovanje kolekcije nakita z navdihom v Art Nouveauju. Kolekcija je kombinacija porcelana in kovine, za tehnični pristop pa je bistveno digitalno 3D-modeliranje. Predstavljeni so tehnični izzivi izdelave kolekcije in izbira pravih tehnologij, ki so uporabne tudi za kasnejšo izdelavo in prodajo nakita. Praktični del se zaključi s testiranjem spletnih platform, namenjenih trženju tako 3D-modelov kot končnega nakita. Magistrsko delo vsebuje raziskavo teorije oblikovanja nakita in aplikacijo le-te na samo oblikovanje kolekcije. Poleg same kolekcije nakita pa je testiran tudi sodoben pristop k trženju, prodaji in distribuciji.

• Language: Slovenian
• Keywords: kolekcija nakita, teorija oblikovanja, trženje, 3D modeliranje
• Work type: Master's thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2025
• PID: 20.500.12556/RUL-172194
• Publication date in RUL: 06.09.2025

Secondary language

• Language: English
• Title: Theoretical Approaches and New Opportunities in Jewelry Design and Marketing

Abstract

The aim of this master’s thesis is to explore jewelry design theory and contemporary approaches, with a particular focus on the use of digital 3D technologies. The goal of the research was to gain a deeper understanding of jewelry design and to apply this knowledge in the creation of a jewelry collection, while also testing new strategies for marketing jewelry in the digital age. Jewelry design has historically developed alongside fashion design. The primary distinction between the two lies in jewelry’s non-essential role in daily life; however, jewelry has often held a stronger symbolic function, serving as a marker of social status, a protective or magical object in ritual contexts, or even as a form of currency. The theoretical part of the thesis begins with an overview of the rise of industrial jewelry production and its impact on design practices. It examines how societal attitudes toward jewelry changed after the French revolution, how rebellion against the system led to its symbolic devaluation, and how certain movements and key figures helped reestablish jewelry as a status symbol. The research then turns to more contemporary design theories and practices, highlighting the differences between industrial and small-scale or boutique jewelry design. It concludes with an investigation into emerging methods of production and marketing. The practical part focuses on the development of a jewelry collection inspired by Art Nouveau. The collection combines porcelain and metal, with digital 3D modeling playing a central role in the technical process. This section discusses the technical challenges encountered during production and the selection of appropriate technologies that could be applied in future manufacturing and sales. The practical component ends with a test of online platforms design for marketing both 3D models and finished jewelry pieces. Overall, the thesis presents a study of jewelry design theory and its application in the creation of a contemporary collection. In addition to the jewelry pieces themselves, the work also explores innovative approaches to marketing, selling, and distributing jewelry in the digital age.

• Keywords: jewelry collection, design theory, marketing, 3D modeling