Researching cultural consumption is key to understanding the habits, preferences and patterns of cultural engagement of individuals. With this in mind, Cankarjev dom, as the central and largest cultural institution in Slovenia, has a special significance, as it attracts a wide range of visitors with its diverse offer. Due to its central role and symbolic significance, the analysis of cultural consumption of its visitors is particularly relevant. The master's thesis focuses on the analysis of cultural consumption patterns and examines the influence of gender and status on these patterns. The aim of the research is to determine to what extent these factors shape the cultural practices of individuals, which can contribute to a better understanding of the needs of different social groups and, consequently, to a more effective adaptation of cultural offerings. The empirical part is based on data from an online survey among visitors of Cankarjev dom. The analysis was conducted using multivariate statistical methods in the R programming environment. The results show that visitors exhibit a so-called omnivorous pattern of cultural consumption, which is characterized by engagement in diverse cultural content. Although the influence of gender and status on cultural consumption patterns appears to be relatively small, the findings are consistent with theoretical assumptions and reflect the specificity of the sample, which includes predominantly women and individuals who are employed, highly educated, and relatively well-off. In addition to these factors, proximity to a cultural institution, professional involvement in culture, and age also influence cultural consumption patterns.
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