The mutual contribution of visual epistemology : visual literacy and eco fashion design to the building of prosperity fashion

Germek, Magdalena (author)

Artistic practice and creative industries, including fashion and the fashion world, are of great importance for spreading and raising ecological awareness. But for this to happen, fashion and the fashion industry, which is considered one of the biggest polluters, must adopt a prosperous vision of the world and our future towards sustainability and environmentally friendly practices. In this paper, we propose that fashion design, as an exceptionally visual medium, could use the means of visual fashion literacy and visual epistemology in the name of building environmental awareness. We will demonstrate this in three steps, dictated by three provocative questions: What is it that we avoid seeing? What is the new vision of prosperity? How to see the invisible?

• Language: English
• Keywords: eco fashion design, visual epistemology, visual literacy, fashion
• Work type: Article
• Typology: 1.08 - Published Scientific Conference Contribution
• Organization: ALUO - Academy of Fine Arts and Design
• Publication status: Published
• Publication version: Version of Record
• Year: 2025
• Number of pages: Str. 140-146
• PID: 20.500.12556/RUL-171154
• UDC: 687:502.131.1
• ISSN on article: 2975-0466
• DOI: 10.36253/fh-3176
• COBISS.SI-ID: 245429763
• Publication date in RUL: 12.08.2025

Record is a part of a journal

• Title: Fashion Highlight
• Shortened title: Fash. Highligh
• Publisher: Firenze University Press
• ISSN: 2975-0466
• COBISS.SI-ID: 192240899

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: Slovenian
• Keywords: oblikovanje, trajnostno modno oblikovanje, vizualna epistemologija, vizualna pismenost

Projects

• Funder: ARIS - Slovenian Research and Innovation Agency
• Project number: P5-0452-2024
• Name: Vizualna pismenost