Watching films and series has been an important part of everyday life for decades, but this experience has significantly changed with the advancement of technology and the process of digitization. Film content is now accessible via streaming platforms and mobile devices, allowing for individualized and time-shifted viewing. Collective film viewing in shared spaces is increasingly being replaced by individualized and time-adjusted consumption. These shifts have also impacted theoretical approaches to media use, particularly the uses and gratification theory, which now encompasses new forms of motivations and gratifications. This research explores how he uses and gratifications associated with film and series viewing have changed, which gratifications are predominant, and whether these motives reflect a shift from collective to individual viewing practices among a sample of media and communication studies students.
|
