Kaj će ljudi reć?!: Idejna zasnova prenove veleblagovnice in revitalizacije mestnega središča v Buzetu

Božić, Rok (author), Glažar, Tadej (mentor), De Gleria, Vid (comentor)

Magistrska naloga raziskuje fenomen potrošništva in njegov vpliv na arhitekturo nakupovalnih objektov, pri čemer se osredotoča na veleblagovnice kot eno izmed najznačilnejših tipologij 20. stoletja. Nekoč so bile osrednje točke mestnega življenja, danes pa se pogosto znajdejo v prostorski in funkcionalni krizi. Osrednji predmet raziskave je veleblagovnica v Buzetu, ki se nahaja v neposrednem stiku z mestnim trgom. Stavba predstavlja ključen prostorski in simbolni element mestnega jedra, saj je v preteklosti igrala pomembno družbeno in ekonomsko vlogo. Naloga preučuje možnosti prenove tega degradiranega objekta, kar bi predstavljalo izhodišče za širšo revitalizacijo mestnega središča. Namesto rušenja ali popolne rekonstrukcije predlagana rešitev temelji na trajnostni strategiji, ki vključuje nabor mikrointervencij – minimalnih, a premišljenih prostorskih posegov, ki izhajajo iz obstoječih kvalitet stavbe. Namen le-teh je ponovno vzpostaviti družbeno vrednost prostora, spodbuditi neformalna srečanja, kulturne dogodke in doseči vsakodnevni obisk tamkajšnjih prebivalcev. V tem kontekstu veleblagovnica ni več razumljena zgolj kot trgovski objekt, ampak kot potencialni generator javnega prostora in dejavnosti. Naloga opozarja na pomen prilagodljive rabe, ekonomičnosti in arhitekturne odgovornosti v času post-potrošniške preobrazbe.

• Language: Slovenian
• Keywords: fenomen potrošništva, nakupovalna arhitektura, veleblagovnice, trajnostna prenova, mikrointervencije, urbana revitalizacija, javni prostor, Buzet.
• Work type: Master's thesis/paper
• Organization: FA - Faculty of Architecture
• Year: 2025
• PID: 20.500.12556/RUL-170726
• COBISS.SI-ID: 248652547
• Publication date in RUL: 13.07.2025

Secondary language

• Language: English
• Title: What will people say?!: Conceptual design for the renovation of the department store and revitalization of the city centre in Buzet

Abstract

The master's thesis investigates the phenomenon of consumerism and its impact on the architecture of retail spaces, focusing on department stores as one of the most iconic typologies of the 20th century. Once central hubs of urban life, these buildings today often face spatial and functional obsolescence. The core case study is the department store in Buzet, located in direct contact with the town square. The building represents a key spatial and symbolic element of the urban core, having historically played a vital social and economic role. The thesis explores the potential of revitalizing this degraded structure as a starting point for a broader renewal of the town center. Rather than proposing demolition or complete reconstruction, the project introduces a sustainable strategy based on a series of microinterventions— small but thoughtful spatial modifications that build on the existing qualities of the structure. These interventions aim to restore the social value of the space by encouraging informal encounters, cultural events, and everyday use by local residents. In this context, the department store is no longer seen solely as a commercial facility but as a potential generator of public space and activity. The thesis emphasizes the importance of adaptive reuse, economic feasibility, and architectural responsibility in the era of post-consumerist transformation.

• Keywords: consumerism, department store, urban revitalization, sustainable architecture, adaptive reuse, Buzet, public space, micro-interventions.