The purpose of this master's thesis was to critically analyze the elements of the marketing mix using the example of the company Wolt. The company's business operations and its organization of food and product delivery to customers' homes, based on a well-established software platform, are presented in detail. As part of the research, three surveys were designed and adapted to three different markets, aiming to collect information from various age groups regarding their awareness of Wolt and their satisfaction with the price and quality of the delivery service. In addition to the marketing perspective, the thesis also addresses the health, sociological, and environmental aspects of this type of business model.
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