The master’s thesis explores competitive collaboration among companies during crises, emphasizing the need for rapid adaptation and innovation. The research analyzes key characteristics, advantages, and challenges of such collaboration, with the goal of understanding how companies can use complementary resources and reduce crisis-related risks. The study is based on a literature review and semi-structured interviews. Findings indicate that competitive collaboration is both possible and beneficial in times of crisis, provided that companies implement precautionary measures and manage the process carefully. Crises can compel companies to collaborate and adapt, helping them not only survive but also potentially gain a competitive advantage and enhance business success. However, such partnerships must be legally appropriate—clear agreements and compliance with competition law are essential, regardless of the crisis situation. The selection of a suitable partner is crucial, as companies must be willing to share resources based on their collaboration motives. Primary motives include achieving economies of scale, reducing costs, and leveraging shared resources. Conversely, companies may be deterred by fears of sharing confidential know-how, the risk of opportunistic behavior, loss of control, excessive dependence on competitors, and the challenge of managing both competition and collaboration simultaneously. A balanced and thoughtful approach allows companies to maximize the positive effects of collaboration while minimizing potential negatives. Ultimately, this strategy is vital for maintaining sustainable competitiveness in an increasingly dynamic and demanding business environment.
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