This thesis examines the impact of graphic design on consumer products through the case study of the Beesecret collection by the company Medex. The research was conducted by redesigning the packaging for the Beesecret cream and serum, analyzing three distinct design styles: minimalistic, tactile, and retro. The study encompassed both theoretical and experimental perspectives, exploring how visual elements such as color, typography, materials, textures, and layout influence brand recognition, emotional engagement, and consumer decision-making. In the preliminary phase, the minimalist style initially resonated best with the target audience. However, in the final stage of the project, the tactile packaging design confirmed the hypothesis that tangible elements enhance the perception of luxury and successfully addressed the issue of differentiating between the cream and serum packaging. Conversely, the retro style proved less effective from the outset, appealing to a significantly narrower target group and thus failing to generate broader consumer support. The implementation of this redesign employed not only advanced design software but also UV printing technology, which was instrumental in emphasizing the tactile features. In doing so, the thesis offers insight into contemporary design trends that empower brands to develop effective, recognizable, and sustainable packaging solutions. Typography, positioned as a central element of the design, proved to be a powerful tool in crafting a modern, visually striking, and identity-rich packaging concept, one that maintains a minimalist foundation while simultaneously communicating confidence and style.
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